Ecomonía

26/05/2021
Argentina The Economist - Reino Unido Economía

E-commerce booms in Argentina

Across the world the Covid-19 pandemic has significantly accelerated the shift from bricks-and-mortar retail to e-commerce. However, the pivot to digital has been especially rapid in Argentina, by both regional and global standards. A number of structural factors have facilitated robust e-commerce growth, including high rates of internet penetration, smartphone ownership and financial inclusion, and the recently promulgated Knowledge Economy Law will be conducive to the continued development of the online marketplace. Although e-commerce will remain dynamic in the near to medium term, its ability to live up to its potential will be constrained by deficiencies in macroeconomic policy writ large.
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