Larissa Zimberoff

03/08/2017
Economía Bloomberg - Estados Unidos Economía Internacional Larissa Zimberoff

Rosé Is Seeing Explosive Growth as Its Summer Rival, Beer, Goes Flat

This year the vinyard sold out of almost 50,000 cases, an increase of 20 percent over the previous year, but sold 30 percent faster. That number includes a new premium vintage from Argentina and Summer in a Bottle, a Long Island rosé that sold out right after July 4. “Every year we would have 40–50% sales increases––where you couldn’t make enough,” laugh’s Roth.
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